Offensive and defensive linemen colliding at the line of scrimmage

BUILT AT THE POINT OF ATTACK.

BUILT AT THE POINT OF ATTACK.

Point of Attack Media brings fans closer to the game through authentic insight from the players, coaches, and insiders who have lived it.

Point of Attack Media brings fans closer to the game through authentic insight from the players, coaches, and insiders who have lived it.

EXPLORE OUR MEDIA

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WHO WE ARE

THE ATHLETE’S MIND. THE FAN’S FRONT ROW SEAT.

THE ATHLETE’S MIND. THE FAN’S FRONT ROW SEAT.

THE ATHLETE’S MIND. THE FAN’S FRONT ROW SEAT.

Founded by four-time NFL Pro Bowler and generational lineman Richie Incognito and visionary television executive Tyler Korn, Point of Attack (POA) Media is a groundbreaking media company dedicated to fundamentally changing how fans experience the game.

Stripping away the industry’s reliance on manufactured “hot takes” and clickbait, POA Media provides an unprecedented platform for all-time great players, legendary coaches, and premier insiders to deliver authentic, educational content and generational locker-room insight.

Whether it’s providing razor-sharp reactions to the biggest daily matchups or delivering profound deep dives into the defining on- and off-field moments in sports history, POA Media bridges the gap between the athlete and the audience, offering fans the ultimate destination to discover and understand sports like never before.

Founded by four-time NFL Pro Bowler and generational lineman Richie Incognito and visionary television executive Tyler Korn, Point of Attack (POA) Media is a groundbreaking media company dedicated to fundamentally changing how fans experience the game.

Stripping away the industry’s reliance on manufactured “hot takes” and clickbait, POA Media provides an unprecedented platform for all-time great players, legendary coaches, and premier insiders to deliver authentic, educational content and generational locker-room insight.

Whether it’s providing razor-sharp reactions to the biggest daily matchups or delivering profound deep dives into the defining on- and off-field moments in sports history, POA Media bridges the gap between the athlete and the audience, offering fans the ultimate destination to discover and understand sports like never before.

Football players walking through a stadium tunnel

THE STANDARD

01

AUTHENTICITY

Our programming is led by people who have competed at the highest level and understand what the game demands.

Our programming is led by people who have competed at the highest level and understand what the game demands.

01

AUTHENTICITY

Our programming is led by people who have competed at the highest level and understand what the game demands.

02

AUTHORITY

We combine firsthand experience, informed analysis, and direct access to deliver perspective audiences can trust.

We combine firsthand experience, informed analysis, and direct access to deliver perspective audiences can trust.

02

AUTHORITY

We combine firsthand experience, informed analysis, and direct access to deliver perspective audiences can trust.

03

ENTERTAINMENT

Strong opinions, real chemistry, and compelling storytelling without manufactured debate or empty noise.

Strong opinions, real chemistry, and compelling storytelling without manufactured debate or empty noise.

Football player taping a wrist before a game
Football player taping a wrist before a game
Richie Incognito number 64 walking onto the Raiders field

ORIGINAL PROGRAMMING

ORIGINAL PROGRAMMING

BUILT FROM INSIDE THE GAME.

INITIAL CONTACT

Initial Contact

The flagship show from Point of Attack Media

Hosted by 14-year NFL veteran and offensive line cornerstone Richie Incognito, alongside co-host and two-time Super Bowl champion Christian Fauria, Initial Contact cuts through the daily noise of sports media to educate fans on the game like never before.

By relying exclusively on the unparalleled insight of those who actually played and lived the game, the program separates itself by delivering a deeply authentic football education that actively builds up athletes and celebrates all 32 NFL franchises.

Incognito leads the charge in taking audiences beyond the highlights to explore the visceral realities of life in the league, joined by Fauria and a premier lineup of Hall of Famers, All-Pros, legendary head coaches, and top insiders. Built on real locker-room honesty and razor-sharp analysis, Initial Contact elevates the conversation, giving fans the ultimate, unvarnished look at how professional football truly operates.

Presented by Polymarket

Distributed by Playmaker

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Initial Contact show cover art
Empty Point of Attack Media production studio

LEADERSHIP

EXPERIENCE BEHIND THE VISION.

Richie Incognito number 64 in Raiders stance

RICHIE INCOGNITO

FOUNDER & CEO

Four-time NFL Pro Bowler Richie Incognito is widely regarded as one of the most dominant and physically imposing offensive guards of his era. Drafted in 2005, he forged an elite 14-year career defined by uncompromising toughness, meticulous preparation, and an absolute command of line play. A model of ironclad durability, Incognito remarkably started all 164 games he played, serving as the foundational anchor in the trenches for the St. Louis Rams, Miami Dolphins, Buffalo Bills, and Oakland/Las Vegas Raiders. Renowned for his unrelenting competitive edge and ferocious physicality, he consistently neutralized the league’s top defenders, establishing a formidable legacy as one of the NFL’s premier tone-setters and a true cornerstone of the modern offensive line.

Four-time NFL Pro Bowler Richie Incognito is widely regarded as one of the most dominant and physically imposing offensive guards of his era. Drafted in 2005, he forged an elite 14-year career defined by uncompromising toughness, meticulous preparation, and an absolute command of line play. A model of ironclad durability, Incognito remarkably started all 164 games he played, serving as the foundational anchor in the trenches for the St. Louis Rams, Miami Dolphins, Buffalo Bills, and Oakland/Las Vegas Raiders. Renowned for his unrelenting competitive edge and ferocious physicality, he consistently neutralized the league’s top defenders, establishing a formidable legacy as one of the NFL’s premier tone-setters and a true cornerstone of the modern offensive line.

TYLER KORN

FOUNDER

Tyler Korn is a visionary media executive widely credited with shaping the modern sports television landscape. Instrumental in popularizing the daily debate format, he produced ESPN’s First Take and served as Executive Producer of FS1’s Skip and Shannon: Undisputed, leading the flagship program to the five most-watched episodes in network history. A master of digital audience building, Korn drove a 1,000% surge in social engagement as Executive Producer of The Skip Bayless Show. He also created and executive produced Arena: Gridiron, scaling it into one of the industry’s most engaged digital sports shows.

CONTACT

GET IN THE HUDDLE.

For partnerships, advertising, media, talent, and other business opportunities, get in touch with Point of Attack Media.

For partnerships, advertising, media, talent, and other business opportunities, get in touch with Point of Attack Media.